Along with the acceleration of the pace of economic integration,Haier,born in 1984,has a market advantage of the brand of major household appliances globally.People regard it as the representative of Chinese enterprises that successfully go global.
Why Haier could stand out at the market in the active competition?Its branding and marketing techniques gave a lot of help.And so much of the implantation of international brand strategy was tied up in its animation known around worldwide–Haier Brothers that took Haier Group to the top of its businesses.
Zhang Ruimin,the chairman of Haier Group,intended to invest a animation suitable for both young and old,whose ambition was to improve the enterprise image.It was not long that Haier Brothers came up to him and the animation became popular unexpectedly as it being promoted out.Since then,Haier Brothers has been accompanied by it,become an important part of Haier.
To be sure,Haier brothers brought huge brand value for the Group.More than two decades on,they come out with the second part of the animation.This time,Haier extensives cooperation with a video cloud service provider,POLYV,to advance together and recreate brilliance of this IP with the help of professional video technology.
Before accessing to POLYV,Haier brothers II played on its own servers,facing problems like poor effect of watching and few video functions.To make a better watching experience,it started to select,compare and debug a appropriate video service platform to satisfy its needs including video uploading,transcoding,storage,distributing,encryption and management. POLYV is exactly what it looks for.
1、More stable and higher definition
Normally,when the picture is frozen and switch to standard or fluent resolution,the video definition will decrease,affecting watching experience.The technical solution that POLYV implements is handling service depolyment of public cloud,scheduling over 1,100 CDN(content delivery network) around the world accurately to ensure data speed and stability.
For higher definition and lower cost,POLYV has researched a video code technology for Haier,which can reduce the cost of bandwidth on the premise of promoting the best definition.
2、Better cloud security
In fact, cloud security is what Haier concerns most.POLYV presents cloud security as a feature of its cloud offerings as it owns a patented technology in video encryption.Every episode of Haier Brothers will be cut into pieces and every piece will take different specify encryption algorithm.Combine with ciphers researched by POLYV, the encryption mix will apply to the key data and protect the video from copyright theft.
3、Better SDK integration of Haier and POLYV
The POLYV SDK is a powerful,flexible and easy-to-use toolkit for interfacing directly with Haier’s APP.It forms a bond with both sides which contributes to
execute project work plan.
4、Adaptive landscape of APP 2.0
For audience,it is best watched in landscape mode with their mobile.And POLYV has demonstrated that it is possible in the short time to solve the problem of adaptive landscape.
5、24-hour service for Haier
POLYV are committed to a 24-hour service and strives to maintain smooth play of the animation. There is no doubt that this will further help to build good relations of cooperation between Haier and POLYV.
We all know that the animation is the most important channel for Haier’s business culture in terms of communication.A good experience of watching is vital.And this solution is designed for video play which leaves a good impression on Haier.POLYV are here to provide enterprises like Haier with professional service and quality products,helping it spread the cultural values.