[POLYV Insight] What can we do with live streaming? (Part 2 – Consumer products)

In the first chapter of the insight, we talked about live streaming service for entertaining, and draws that it is hard to maintain a steady growth for the audience as well as the commercial value. Here from Part 2, we will start discussing live streaming service for various type of  business and other professional needs.

Consumer product is currently one of the major use for commercial purpose, especially in smart devices, household appliances, clothing and accessories. Millions of customers have learned about how to use the product or how it looks like with the product through the livestreams, and there are more things that live streaming can do.

We have come up with several ideas for using live streaming for now or in the near future.

1. Unboxing

Live streaming is a good choice for unboxing -- especially fresh from the press conference or the first impression of a new product.

Unboxing videos are currently widely used in product review channels or websites. The audience can learn a lot information – including the appearance, the features and how it works – from the videos.

And since live streaming is more timeliness-demanding, when unboxing events combine with live streaming, the audience can now learn about the new features of the product right at the press convention or first hands-on, with the help of the host or professional reviewers.

The bottom line, live streaming speeds up the way people learn about new products and features even at thousand miles away, and influences their impression on the products and the decision of buying them or not.

2. Product demonstration for training

Demonstration is also good for making it live.

Product demonstration is also a major use of videos. We’ve already seen a lot in both television and internet, but what if they are on live streaming?

If we put a product demonstration for livestreaming, it is more like a live tutorial for those who are new to the product, to train what it can do and how to use it. For this situation, the live streaming can be used for internal/corporate training and help freeing HR staff from the repetitive job.

3. VR/MR fitting and tailoring

With the help of VR/MR, you can complete the bespoke tailoring through a livestream.

Well, this is literally the “next big thing” in the near future. Even though the VR/MR fitting is still in development, there are some prototypes in progress surfacing to media, and even a few early products (such as FXGEAR) coming into reality.

However, the VR fitting gears currently still sit in big shopping malls and require a set of devices and softwares that are too expensive and complicated for general consumers. And for the VR devices like Oculus, HTC Vive VR and PlayStation VR, the fitting application is not yet developed.

But there’s still hope for the virtual fitting – some developers try to build applications that can scan and build the 3D model of your body using 1 to 3 cameras or even webcams that are easy to get, and the fitting result takes only seconds to send back to the customers. And with the help of MR using projectors, you can even see how the fitting and style is.

At this point, you can find and shop the clothes and accessories that match your style and size, without even going outside.

Another industry that will get benefits from VR/MR is the bespoke tailoring. Traditionally it requires a lot of precise measurements which should be done in the tailor shop, and another 1~3 fitting adjustments during the process. It takes a lot of time for both the tailors and the customers.

With the help of VR fitting, the tailors can instruct the customer how to pose and do the measurement, and obtain all accurate body measurements through a set of cameras or infrared measuring devices, then make a cast from these data using 3D printers. Now they can start the tailoring, and require only 1 or even no fitting adjustments during the process, which saves a lot of time and make the bespoke delivery from at least 3 weeks to only 12~14 days.

Of course, there are many more aspects live streaming can do in the field of consumer products that we don’t mention above due to limitations of the length. So what else aspects do you come up with that related to live streaming and consumer products? Let us know in the comment section down below, and we’ll see you in the next article!

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